Our Company

About our company and how we started

Fitrite, Incorporated is a 100 % Filipino owned company. Established in 1956 as supplier of dental products hence the name “Fitrite”. Shifted to food manufacturing in 1974 due to the growing demands in the market. In 1982, ventured into the export business on top of local market, countries included United States, Europe, Middle East, Canada, Australia, Japan, Hongkong and other Asian countries. Accredited to European Council in exporting fish products to European Economic Community. Certifications include: HACCP and GMP of BFAR (Bureu of Fisheries and Aquatic Resources).

The company ventured into processing out fruit drinks, nectar and jellies. These are being produced using world- class food processing machines and packed in flexible packaging with built – in straw. The continuous upgrading of products thru intensive  research and development and the maintenance of high quality standards in every aspect of production is our main trust to ensure we strictly adhere to international food manufacturing standards.

Fitrite is committed not only to bring home-grown Philippine foods to Filipino’s abroad, but also to promote Filipino – made products to the world.

Our Vision

Dream and aspiration

TO BE KNOWN IN THE INDUSTRY AS ONE OF THE MOST TRUSTED FOOD AND BEVERAGE MANUFACTURING COMPANY IN THE PHILIPPINES.

Our Mission

We are committed not only to bring homegrown Philippine foods to Filipinos abroad, but also to promote FILIPINO-MADE PRODUCTS TO THE WORLD

To bring top quality and safe Philippine Food products to the world while adhering to strict international standards in food manufacturing.

To be dynamic and innovative that is to respond to our customer’s evolving tastes and adjust to the fast changing food requirements of our time.

To continue to live up to our tradition of integrity and dedication even as we change with the times.

To be globally competitive and actively contributes towards a clean and healthy environment for the well being of its community, employees and consumers.

ACCREDITATION

Certification, compliance and membership

Fitrite Incorporated is :
– member of Philippine Food Exporters (PhilFoodEx)
– member of Philippine Exporter’s Confederation, Inc. (PHILEXPORT)
– HACCP certified by BFAR for pasturized (tiny shrimp) and fermented fish (bagoong)
– HACCP certified by SGS for juices and sweet preserves
– GMP compliant through SGS (Plant)
– Compliant to EU regulation for food safety requirements

REACH / DISTRIBUTION


availability and point of sale

Fitrite products are now proudly sold in the United States, Canada, Middle East, Europe, Australia, Japan, Hongkong and other Asian countries.

In the Philippines, the products can be sold in leading supermarkets, hypermarkets and groceries nationwide – SM (SVI, Hypermarket and Savemore), Puregold Supermarkets, Robinson’s Supermarkets, Unimart, Makati Supermarket, Metro Gaisano Supermarket, Sta. Lucia East Supermarket, International Freeport Traders, Inc., Royal Duty Free, AFPCES Commissary Stores, Landmark, Trinoma, Pasig Supermarkets, SM-Cherry Supermarkets and in selected province nationwide.